A pioneer in her domain, Rita Bhimani is a spirited public relations practitioner. Forty years in business and still going strong she is as lively as any other 25 year old PR practitioner who has just joined the industry. Her enthusiasm is infectious and as we talk to her about Engage Digital Summit 2012 which is scheduled next week she seems excited about exploring the hitherto unknown yet must to be known territory.
Owner of renowned public relations consultancy firm, Ritam Communications, Ms Bhimani is convinced about the power of social and digital media. She agrees that digital media is a must for promotion of any brand – however each and every brand needs to have a communication strategy that is suited to its required brand presence. “Just going digital is not an alternative – know what your options are and plan well before you jump on to the brandwagon,” she says.
“Traditional PR is definitely evolving – this is the time for metamorphosis. In fact it is a phase similar when we all switched to computers from the typewriters! The brands need to understand the importance of digital space and be there;” she says.
However, Ms Bhimani has a word of caution for brands foraying into the digital arena. “Keep in mind that appropriate content is king; know your target audience and create content which will sell to them – only then you can successfully digitally build your brand,” she adds.
Note: Rita Bhimani, MD Ritam Communications would be participating in the panel discussion Changing Face of Public Relations – How Online PR is Becoming Important? Listen to her views at Engage 2012 Event.
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