The first day at Engage 2012 and things are rolling!! Mahesh Murthy the CEO and founder Pinstorm MM “a college dropout” explained the necessity to think and do out of the box. “Kotler is for all purpose dead and its time that we moved ahead of the 4Ps …” a humorous and intelligent Murthy said!! But well as we went through Murthy’s bullet-pointish presentation we inferred that intelligence always does not refer to being a traditional man. It’s more about invention and work radiation. However we will come to this point later.
According to Murthy the focus of media and creative agency should be on building a remarkable brand experience. A simple question put forth by Mahesh: “Brand customers never sleep so how can we?”
As a solution, Mahesh proposed a very simple work plan: absorb, solve, plan, analyze, invent, radiate and act. This circle covers every aspect of media marketing; from customer generation to brand management and building brand direction, preference etc.
For Mahesh the most important things to work upon are: SEO, SEM, ORM, e commerce optimization, online management, and consistent social media management.
Mahesh also elucidated on media cost effectiveness in digital media; he said that if other media resources use Rs 10 on advertisement and on image building, digital media expenditure is limited to rupee 1 and with it the results are tremendous . The result is obvious: no wonder Google earns more than home channel networks and facebook engages 23 million people everyday – and all for Free. Mahesh we are inspired and because now we have you we will leave Kotler in peace!
- Mahesh Murthy at Engage 2012 in Kolkata
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